Expertise

• Shopify

  • Shopify/Shopify Plus Expert development & advanced customization
    Since 2013, I've worked on over many dozens of Shopify stores in every imaginable product category. I love working on Shopify and helping my clients make the most of the incredible platform.
  • Custom scripting & app development
    Create custom solutions & systems to help your business achieve anything it wants.
  • Custom purchasing interfaces
    Design, engineer, & build curated purchasing experiences to support a client's ideal customer journey.
  • POS
    Support for Shopify POS for clients with physical retail locations.
  • Platform Migrations
    Switching to Shopify from virtually any other eCommerce platforms is probably the best investment an online business can make. However, depending on the size of the business, this can be a very complex and potentially risky project. We offer comprehensive platform migration services to assure the most seamless and successful migration possible.

• eCommerce

  • eCommerce Marketing & Campaign Design
    Develop & apply pschology-driven campaigns & conversion methods
  • Conversion optimization (CX)
    Implementing methodology to reap large benefits by identifying & compounding many small improvements.
  • Analysis
    Custom data analysis & reporting with time-tested expert interpretation
  • Marketplaces (Amazon, Etsy, etc)
    Helping my clients leverage marketplace opportunities to connect with their inbuilt audiences!
  • Subscriptions
    What could be better than waking up every day to automatic new orders? I help my clients develop successful subscription programs that produce recurring revenue.
  • Revenue generation
    A store exists to make money. Let's deploy strategies intended to make the most money we can.
  • User-Generated Content
    Deploy a strategy to motivate user to supply a store with unlimited free content
  • Operations Consulting
    eCommerce businesses demand a lot of moving pieces; leverage my decades of experience to optimize many of them and discourage chaos.
  • Backend operation systems (Inventory, fulfillment, accounting, helpdesk, etc)
    Expertise at a variety of systems that support the growth of an online store. I'll help you find & integrate systems that amplify your efforts and enable scale.
  • Landing Pages
    Landing pages are the most important part of any campaign. We engineer landing pages that are designed to convert.

• Web

  • SEO
    Making websites as sexy as possible (at least to search engines)
  • Responsive UX Optimization
    Analyze mobile user experience to identify and implement optimizations.
  • System administration Optimization
    Identify & implement processes to simplify & mechanize the management of various systems.
  • HTML/CSS/JS/Jquery
    . I've been writing web code since '95, still mostly by hand.
  • CMS
    Decades of experience working with content management systems such as Wordpress,SquareSpace, Weebly, Wix, Joomla, ec
  • DNS & Domains
    Expert DNS configuration, domaineering, & strategic domain marketing.
  • Accessibility
    Ensure accessability to widest possible group of users and achieving compliance with WCAG.

• Automation

  • Make.com
    Custom automation solutions for business powered by Make.com (or Zapier.com). Connect anything to anything.
  • Integration / APIs
    Bridging systems with custom logic in between. Fluency with REST/GraphiQL api development & integration.
  • Generative AI/GPT
    Applying customized programatic approaches to generative AI to solve problems, generate content, create media, etc.
  • Automation
    Design & implementation of custom automation. Because humans shouldn't be doing jobs that robots can.

• Data

  • Analytics
    Divining insights (ie: recognizing patterns) from the glorious oceans of data.
  • Event tracking
    Identify & implement custom site event tracking.
  • Google Spreadsheets
    Taking the art of spreadsheets to strange and amazing new places. Spreadsheets are magic.
  • Data Analysis/Visualization
    Helping my clients gain the most advantageous insights from their data by depicting it visually in real-time dashboards and custom reports.
  • Dashboards
    Design and deployment of dashboard scoreboards that supply real-time information about the metrics that matter.
  • Data Transformation/Alchemy
    Taking input data and transforming it into something far more valuable.

• Systems

  • GWorkspace
    Guidance to take advantage of all the amazing features in Google Workspace.
  • Custom process apps
    Design and implementation of purpose-built apps to support any business process. Every organization has systems & processes, and those work best when they are self-governning.
  • System architecture
    Almost everything in a business can be systemized and mechanized. Thoughtful deployment of systems allows the robots to handle the tedium and heavy lifting so the humans can focus on the more valuable stuff.
  • Documentation
    Produce illustrated, user-friendly reference documentation of existing or new systems

• Marketing

  • Paid Search Campaign Design
    Plan & deploy strategic paid search marketing campaigns on Google and Bing
  • Social Media Strategy
    Social media represents the greatest opportunity in human history for getting new products in front of potential customers. Expert guidance for developing a winning social strategy.
  • Email/SMS Marketing Strategy
    Develop & implement custom message-marketing strategies.

• Strategy

  • eBusiness strategy
    Guidance to the opportunities while avoiding the pitfalls.
  • eBusiness Coaching & Consulting
    Leverage 25+ years of eCommerce experience to help chart the surest path while avoiding the pitfalls.
  • On Demand CTO
    Experienced technical leadership for serious eCommerce businesses, on demand.