With over 25 years of eCommerce development experience, including more than a decade focused exclusively on Shopify, I work directly with founders who want real progress. Unlike traditional agencies, which are inherently inefficient and often suffer from constant talent churn, my work is hands-on, senior-level, and consistent, allowing real momentum and institutional knowledge to build over time.

When I say “No-BS,” I mean every service is chosen because it delivers meaningful, durable value, not because it’s trendy, billable, or easy to delegate. The goal is simple: invest in work that compounds, pays for itself many times over, and helps build a stronger, more scalable Shopify business year after year.