Hi! I'm Ben.

Who I Am

I am a Denver-based freelance developer who specializes in advanced Shopify customization, business automation, and systems integration — everything needed to sell online efficiently and at scale.

Your project will benefit from a wide range of experience across platforms, industries, and business models, bringing multiple perspectives to every challenge.
See my expertise →

Experience That Matters

Take advantage of over 25 years of professional eCommerce and web development experience across nearly every retail category.

Experience spanning early-stage startups to multi-million-dollar international brands provides practical insight that helps you avoid costly mistakes and make better decisions faster.

I develop creative solutions using a balance of deep technical problem-solving and business strategy awareness, ensuring what’s built works reliably, lasts a long time, and supports how your specific business actually operates.

How I Help Shopify Stores

My goal is to strengthen your Shopify store using solutions that:

  • Increase revenue by removing friction and unlocking new capabilities
  • Reduce operational overhead through smart automation
  • Scale cleanly as your business grows

The focus stays on smart, durable innovations that deliver measurable value and pay for themselves many times over.

Engagement Options

Choose from flexible engagement models that fit your needs:

  • Hourly work for targeted improvements
  • Fixed-scope projects with clear outcomes
  • Ongoing retainers for continuous optimization
  • Open to working out custom plans for the right opportunities

Let’s Talk

If you’re looking for a Shopify expert who understands both the technical and business sides of eCommerce, I’d love to talk.

Get In Touch

Expertise

  • Shopify

    • Since 2013, I've worked on over many dozens of Shopify stores in every imaginable product category. I love working on Shopify and helping my clients make the most of the incredible platform.
    • Create custom solutions & systems to help your business achieve anything it wants.
    • Design, engineer, & build curated purchasing experiences to support a client's ideal customer journey.
    • Support for Shopify POS for clients with physical retail locations.
    • Switching to Shopify from virtually any other eCommerce platforms is probably the best investment an online business can make. However, depending on the size of the business, this can be a very complex and potentially risky project. We offer comprehensive platform migration services to assure the most seamless and successful migration possible.

  • eCommerce

    • Develop & apply pschology-driven campaigns & conversion methods
    • Implementing methodology to reap large benefits by identifying & compounding many small improvements.
    • Custom data analysis & reporting with time-tested expert interpretation
    • Helping my clients leverage marketplace opportunities to connect with their inbuilt audiences!
    • What could be better than waking up every day to automatic new orders? I help my clients develop successful subscription programs that produce recurring revenue.
    • A store exists to make money. Let's deploy strategies intended to make the most money we can.
    • Deploy a strategy to motivate user to supply a store with unlimited free content
    • eCommerce businesses demand a lot of moving pieces; leverage my decades of experience to optimize many of them and discourage chaos.
    • Expertise at a variety of systems that support the growth of an online store. I'll help you find & integrate systems that amplify your efforts and enable scale.
    • Landing pages are the most important part of any campaign. We engineer landing pages that are designed to convert.

  • Web

    • Making websites as sexy as possible (at least to search engines)
    • Analyze mobile user experience to identify and implement optimizations.
    • Identify & implement processes to simplify & mechanize the management of various systems.
    • . I've been writing web code since '95, still mostly by hand.
    • Decades of experience working with content management systems such as Wordpress,SquareSpace, Weebly, Wix, Joomla, ec
    • Expert DNS configuration, domaineering, & strategic domain marketing.
    • Ensure accessability to widest possible group of users and achieving compliance with WCAG.

  • Automation

    • Custom automation solutions for business powered by Make.com (or Zapier.com). Connect anything to anything.
    • Bridging systems with custom logic in between. Fluency with REST/GraphiQL api development & integration.
    • Applying customized programatic approaches to generative AI to solve problems, generate content, create media, etc.
    • Design & implementation of custom automation. Because humans shouldn't be doing jobs that robots can.

  • Data

    • Divining insights (ie: recognizing patterns) from the glorious oceans of data.
    • Identify & implement custom site event tracking.
    • Taking the art of spreadsheets to strange and amazing new places. Spreadsheets are magic.
    • Helping my clients gain the most advantageous insights from their data by depicting it visually in real-time dashboards and custom reports.
    • Design and deployment of dashboard scoreboards that supply real-time information about the metrics that matter.
    • Taking input data and transforming it into something far more valuable.

  • Systems

    • Guidance to take advantage of all the amazing features in Google Workspace.
    • Design and implementation of purpose-built apps to support any business process. Every organization has systems & processes, and those work best when they are self-governning.
    • Almost everything in a business can be systemized and mechanized. Thoughtful deployment of systems allows the robots to handle the tedium and heavy lifting so the humans can focus on the more valuable stuff.
    • Produce illustrated, user-friendly reference documentation of existing or new systems

  • Marketing

    • Plan & deploy strategic paid search marketing campaigns on Google and Bing
    • Social media represents the greatest opportunity in human history for getting new products in front of potential customers. Expert guidance for developing a winning social strategy.
    • Develop & implement custom message-marketing strategies.

  • Strategy

    • Guidance to the opportunities while avoiding the pitfalls.
    • Leverage 25+ years of eCommerce experience to help chart the surest path while avoiding the pitfalls.
    • Experienced technical leadership for serious eCommerce businesses, on demand.

Get In Touch

Let me know how I can help you with your Shopify goals!